Daniel Fesenmaier, Ph.D.

fezProfessor, Department of Tourism, Recreation & Sport Management
Director, Eric Friedheim Tourism Institute
Director, National Laboratory for Tourism & eCommerce

  • Ph.D. in Geography, University of Western Ontario (1980)
  • MSc. in Geography, Southern Illinois University (1977)
  • B.E.S. in Plant Ecology/Plant Geography, University of Minnesota (1975)

Curriculum Vitae

Office: FLG 242B
Address: P.O. Box 118208, Gainesville, FL 32611-8208
Contact: (352) 294-1667
Email: drfez@ufl.edu

Biography

Dr. Daniel Fesenmaier received his Ph.D. in geography from Canada’s University of Western Ontario. He has taught at the University of Oklahoma, Texas A&M University, Indiana University, the University of Illinois and Temple University. Dr. Fesenmaier is author of a number of articles dealing with tourism marketing, advertising evaluation and information technology. He has co-authored a book and a monograph and co-edited five books focusing various aspects of tourism marketing, information technology and development. Dr. Fesenmaier is co-founding editor of Tourism Analysis; past Editor-in-Chief, Journal of Information Technology and Tourism, and is Editor of the Foundations in Tourism Research Series in the Journal of Travel Research.
He is a Fellow, International Academy for the Study of Tourism; an adjunct Professor, Modul University – Vienna; and Co-founder, Tourism Education Futures Initiative. Dr. Fesenmaier’s leadership has been recognized whereby he has received many awards for excellence in research and teaching including the Travel and Tourism Research Association (TTRA) Lifetime Achievement Award (2013), the Hannes Werthner Tourism and Technology Lifetime Achievement Award (2013), The Michael D. Olsen Research Award from the University of Delaware (2010) and the Medal of Exceptional Scholarly Achievement (CPTHL, 2007).

Research Interests

  • Experience design:  (1) Mapping experiences in tourism and hospitality, (2) Assessing the role of stories and communication in the tourist experience, (3) Application of service dominant logic within the travel experience, and (4) Identifying emerging metrics for modeling travel experiences.
  • Tourism Marketing and Information Technology: (1) Use of Internet technology by travelers in the travel planning process, (2) Design of web-based systems for marketing tourism products, (3) Emerging technologies for use in tourism marketing, and (4) Competitive strategies for marketing tourism destinations including the branding of tourism destinations.
  • Travel Advertising and Demand Analysis: (1) Nature of decision making in pleasure travel, (2) Nature and role of information used by travelers to guide trip-related decisions, and (3) Application of travel demand modeling in tourism planning.