Akira Asada, M.S.

Graduate Assistant, Ph.D. Student

M.S. in Sport Management, University of Florida (2014)
B.S. in Sport Sciences, Waseda University (2012)

Office: FLG 206A
Address: P.O. Box 118208, Gainesville, FL 32611-8208
Contact: (352) 294-1672
Email: a.asada@ufl.edu


Akira Asada is a doctoral student in the Department of Tourism, Recreation, and Sport Management at the University of Florida. He has received his Master of Science in Sport Management from the University of Florida, and Bachelor of Science in Sport Sciences from Waseda University in Japan. His primary research interest is in consumer behavior in sport spectator settings. He is involved in research projects focusing on word of mouth communication in sport viewership with Dr. Yong Jae Ko. He has presented his research at North American Society for Sport Management, Sport Marketing Association, and European Association for Sport Management.

Research Interests:

  • Sport consumer behavior
  • Word of mouth
  • Social influence


  • SPM 3306: Sport Marketing