Lijuan Su, M.S.

Graduate Assistant, Ph.D. Student

M.S. in Urban and City Planning, Peking University, [China]  (2016)
B.S. in Tourism Management, Zhejiang University [China] (2013)

Curriculum Vitae:

Office: FLG 206D
Address: P.O. Box 118208, Gainesville, FL 32611-8208
Contact: (352) 294-1675


Su, Lijuan, currently a doctoral student in the Department of Tourism, Recreation and Sport Management at the University of Florida, obtained her Master’s Degree in Urban & City Planning from Peking University and Bachelor’s Degree in Tourism Management from Zhejiang University, China.

Under the advisement of Dr. Stepchenkova, Ms. Su adopts spatial analysis to match online scripts with real-world market for destination crisis management and brand marketing. Hope to make a difference on the long academic journey.

Research Interests:

  • Destination Marketing and Branding
  • User-generated Content Analysis on Social Media
  • Spatial analysis and Tourist’s Behavior Research