Yeongbae Choe, M.S.

Graduate Assistant, Ph.D. Student

M.S. in Hospitality and Tourism, Kyung Hee University [Korea] (2012)
B.A. in Convention Management and Business Administration, Kyung Hee University [Korea] (2010)

Office: FLG 242E
Address: P.O. Box 118208, Gainesville, FL 32611-8208
Contact: (352) 294-1651


Yeongbae Choe, M.S. is a Graduate Research Assistant in the Department of Tourism, Recreation and Sport Management at the University of Florida. Yeongbae received his Bachelor’s degree in Convention Management and Business Administration in February 2010 and his Master’s degree in Hospitality and Tourism in February 2012, both at Kyung Hee University, South Korea. Since August 2014, he has been pursuing his doctoral degree at the University of Florida under the advisement of Dr. Daniel Fesenmaier. His primary research focus is on travelers’ decision-making and information-searching behaviors across all stages of tourism. In particular, he studies the factors that influence travelers’ behavioral changes at their destinations and the impact of information technology on travelers’ information-searching behaviors.

Yeongbae has presented his research at numerous regional and international conferences including the International Travel and Tourism Research Association (TTRA) Conference, the Asia Pacific Tourism Association (APTA) Conference, the ENTER Conference, the Tourism Sciences Society of Korea (TOSOK), and the Korean Academic Society of Hospitality Administration (KASHA). In 2014, he received the Best Ph.D. Proposal Award from the International Federation for IT and Travel & Tourism (IFITT).  He has authored and co-authored several research manuscripts that have been published in internationally renowned peer-reviewed journals such as Journal of Travel & Tourism Marketing, Tourism Economics, and Tourism Analysis.

Research Interests:

  • Travelers’ decision-making processes at the destination
  • Impact of technology on travelers’ behaviors
  • Information-searching behaviors
  • Effectiveness of destination advertising