Mission Statements

Tourism, Events and Recreation Management Mission Statement

The undergraduate Tourism, Events and Recreation Management program at the University of Florida is comprehensive and prepares students to develop, manage and deliver leisure services to a variety of populations in diverse settings around the world, and to become decision makers in private and public organizations while providing a firm foundation from which students may pursue graduate studies.  A broad general education is emphasized and complemented with a core of professional courses.   Through class practica, projects, internship opportunities, and field experiences, students learn leadership, management, programming, marketing and evaluation, entrepreneurism, legal aspects of tourism, parks and recreation management, and communication skills. Additionally, students have the opportunity to work and train in a variety of professional recreation and tourism management settings.

The mission of the undergraduate Tourism, Events and Recreation Management program aligns directly with the College of Health and Human Performance mission relative to influencing and improving an array of societal problems and challenges.  The mission of the program also aligns directly with the mission of the University of Florida as described in the Strategic Plan of the State Board of Governors: “The University of Florida is committed to educating students so they are prepared to make significant contributions within an increasingly global community offering a broad-based, exclusive public education, leading-edge research and service to the citizens of Florida, the nation, and the world.  The University of Florida nurtures young people from diverse backgrounds to address the needs of our societies, while sustaining community resources through its mission of service, research and teaching.  In support of both the institutional and departmental mission, the undergraduate Tourism, Events and Recreation Management program departmental mission is “to create and promote new knowledge and understandings about building a better world as we help people to live full, active lives, promote healthy communities, and improve the quality of life of all ages and cultures.”

One semester before graduation, students are placed in a 13-week senior internship where they learn from experienced tourism, parks and recreation professionals who are internationally and nationally recognized in their specializations, and who provides excellent models of practice, quality service delivery and leadership.  Many students are offered employment at the end of their internship simply because of the exemplary educational preparation and ability to transfer knowledge gained in a practical manner.

Sport Management Mission Statement

The B.S. in Sport Management seeks to enable students to apply the fundamental concepts of management, marketing, finance, and law to sport organizations. Students pursue employment opportunities in professional sport franchises, intercollegiate athletic departments, sports media industries, sporting goods merchandising, and sport organizing committees, among other organizations. Within sport organizations, students may focus on facility and event management, marketing, administration, compliance, ticket operations, sponsorship sales, fundraising, player representation, and a range of other sport-related jobs.

The objectives of the Sport Management program align directly with the College of Health and Human Performance mission relative to influencing and improving an array of societal problems and challenges.  The mission of the program also aligns directly with the mission of the University of Florida as described in the Strategic Plan of the State Board of Governors: “The University of Florida is committed to educating students so they are prepared to make significant contributions within an increasingly global community offering a broad-based, exclusive public education, leading-edge research and service to the citizens of Florida, the nation, and the world.  The University of Florida nurtures young people from diverse backgrounds to address the needs of our societies, while sustaining community resources through its mission of service, research and teaching.  In support of both the institutional and college missions, the Department of Tourism, Recreation and Sport Management is committed to national and international excellent in the generation, dissemination, and communication of knowledge in tourism, recreation and sport management.

One semester before graduation, students are placed in a 13-week senior internship where they learn from experienced sport professionals who are internationally and nationally recognized in their specializations, and who provides excellent models of practice, quality service delivery and leadership.  Many students are offered employment at the end of their internship simply because of the exemplary educational preparation and ability to transfer knowledge gained in a practical manner.