Bachelor of Science in Sport Management
The Bachelor of Science in Sport Management enables students to ethically apply the fundamental concepts of management, marketing, finance, and law to sport organizations. Coursework prepares students for a wide range of opportunities in the sport industry, including positions with professional, collegiate, and amateur sport organizations.
To earn a Bachelor of Science in Sport Management, you must successfully complete 120 hours of prescribed course work. Professional core courses, related option courses and specialization electives are taken during your last two years of work. A posting of the full list of recreation courses and brief description are listed in the undergraduate catalog for the University of Florida.
- Curriculum (PDF)
- Sport Management Practicum
- Academic Learning Compact for Sport Management (PDF)
- UF Online Program (Opens in a new window)
Introduces management, marketing, financial and legal principles regarding sport facilities, events and organizations within interscholastic, intercollegiate, professional and international sport industries. The conduct of amateur and professional sport programs.
Societal implications of sport in history and heritage, youth programs, collegiate and professional situations and the involvement of minority groups, women, business and industry. (WR)
Review and study of ethical issues that affect sport.
Key marketing concepts and strategies in sports referent to sport consumer behavior and implications for marketing. Analyzes marketing cases to solve marketing-related problems and to help students prepare and evaluate a comprehensive marketing plan.
Planning and management of sport facilities.
Managerial principles and techniques applicable to a variety of sport, physical education and fitness settings.
Financial expense categories and sources of revenue for sport organizations. Determines and calculates facility revenues and non-facility revenues. Develops potential solutions for improving revenue sources to increase revenue and decrease costs while maintaining a viable product.
Legal structures, major laws, regulations and case precedents that establish legal responsibilities, rights, privileges and controls related to sport management.
Internship with a public or private enterprise in sport management. (S-U)